Whether people like to admit it or not, corporations and the media are very, very good at controlling people. Through multi-front campaigns, they can convince a large segment of the population to believe some of the most ridiculous things.
You’ve noticed it yourself and with a variety of topics. I’ve pointed out in the past how corporate media can convince people an ad is an important news report, scaring people into buying products they don’t even need.
But recently, a show called “The Fall of the House of Usher” appeared on Netflix that features a monologue from actor Bruce Greenwood concerning how the media and the corporations can convince the people of nearly anything to the point where they’ll go out and spend ridiculous sums of money on something they would otherwise ignore.
Like a lemon.
Greenwood’s monologue begins after he says “When life gives you lemons” prompting another character to say “You make lemonade.” Greenwood pauses for a moment, bemused, before launching into what you do when life gives you lemons…you sell the lemons, and you do so at a severely hiked-up price. How?
You launch a massive media campaign that turns the simple lemon into a high-value object desired by everyone, including the rich and famous, by infecting the populace with the idea that lemons are actually worth a king’s ransom.
This monologue is delivered so well by Greenwood that it’s hard not to get sucked into it, but it’s all the better that you do because despite it being an actor acting out lines, it reveals a brutal truth about just how controlled we are today.
Watch it for yourself.
This is one of the greatest monologues I’ve ever seen that paints a picture of how corporations and the media control the minds, hearts, and wallets of the people. pic.twitter.com/iS3JWifCMS— Brandon Morse (@TheBrandonMorse) November 7, 2023
The manipulation of markets isn’t anything new. Decades of research have gone into figuring out how to make the mundane seem like a high-tier item you must spend high-dollar amounts on.
One of the most successful campaigns to do this in history involves the diamond. It’s one of the most common gemstones in the world and yet, thanks to a very successful marketing campaign that got people willing to shell out absurd amounts of money for them.
Thanks to the De Beers Corporation controlling the supply and demand of diamonds, they were able to create a marketing campaign through the ad agency N.W. Ayer in 1938. The agency utilized celebrities accepting marriage proposals with diamond rings and fashion designers utilizing diamonds in new fashion trends. Combining ads on radio and newspapers with these high-profile figures created massive buzz for the diamond, and before you know it, diamonds were a girl’s best friend. A marriage proposal without a diamond wasn’t a marriage proposal at all.
The public had been successfully programmed to believe that a lemon was worth its weight in gold.
Once you know how to look for it, you’ll begin to notice these patterns develop in the media and know when you’re being sold a bill of goods. The more people are aware of how this works, the fewer will be fooled by it.
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